All Points Public Relations
Prime Rate Mortgage needed consistent design support to strengthen its marketing presence while providing real estate agents with professional, easy-to-use materials for promoting open houses and connecting with potential homebuyers.
01 - The Challenge The challenge was attracting qualified prospects while differentiating each brand as a credible franchise investment within a competitive QSR market.
01 - The Challenge The challenge was attracting qualified prospects while differentiating each brand as a credible franchise investment within a competitive QSR market.
02 - The Approach I developed cohesive, conversion-focused creative using video, UGC, and educational content, connecting every touchpoint, from ads to landing pages and lead forms, into a trackable customer journey.
02 - The Approach I developed cohesive, conversion-focused creative using video, UGC, and educational content, connecting every touchpoint, from ads to landing pages and lead forms, into a trackable customer journey.
03 - The Outcome The campaigns contributed to a 60% increase in interested prospects over two quarters, creating a stronger and more consistent franchise lead flow.
03 - The Outcome The campaigns contributed to a 60% increase in interested prospects over two quarters, creating a stronger and more consistent franchise lead flow.
project type
project type
Print Design, Social Media, Digital Advertising
Print Design, Social Media, Digital Advertising
my role
my role
Creative & Digital Senior Associate
Creative & Digital Senior Associate
year
year
2023 - 2026
2023 - 2026
client
client
Jack in the Box, Subway, Bojangles, Dunn Brothers, Del Taco
Jack in the Box, Subway, Bojangles, Dunn Brothers, Del Taco
Video editing and collaborations with creators (UGC) to promote restaurants & products.
Digital Ad-specific design work within branding guidelines.
Franchising handouts for conferences and other events.
Weekly social media posts encompassing each corner of the business.
Google Ads sharing franchising opportunities, linking interested prospects to lead capture forms.
Banners, signage, handouts, and more print-based design work for conventions.
Video editing and collaborations with creators (UGC) to promote restaurants & products.
Weekly social media posts encompassing each corner of the business.
Digital Ad-specific design work within branding guidelines.
Google Ads sharing franchising opportunities, linking interested prospects to lead capture forms.
Franchising handouts for conferences and other events.
Banners, signage, handouts, and more print-based design work for conventions.
Video editing and collaborations with creators (UGC) to promote restaurants & products.
Weekly social media posts encompassing each corner of the business.
Digital Ad-specific design work within branding guidelines.
Google Ads sharing franchising opportunities, linking interested prospects to lead capture forms.
Franchising handouts for conferences and other events.
Banners, signage, handouts, and more print-based design work for conventions.